Commercial photographer for NFU Scotland.
A commercial photography case study
As part of a broader marketing project being handled by our sister agency, Reddishpinnk media, NFUS needed edgy shots of working farmers. The images would be used within websites and brochures and were also critical to an advertising campaign titled ‘Scotlands champions’. Adverts are placed in both digital and traditional media types.
A journey of over 2,000 miles, from the bottom to the very top of Scotland yielded a set of edgy images that reflect the harsh nature of farmers working environments and the long hours worked. We used Profoto B1 lights with softbox modifiers to allow us to bring down the ambient light and create moody images.
NFU Scotland is delighted with the result of our photo-shoots. A consistent set of images that work well together in an advertising campaign has yielded a record level of engagement for this 100-year-old organisation.