Commercial photography for Edinburgh and West Lothian based Synergy Group Fitness

An advertising and commercial photography project case study

The brief

The brief was expansive, to give Synergy personalised, high-quality professional photography with a unique brand style. The result must cover not just their website needs but for more extensive marketing media such as social media, brochures, direct mail and HTML marketing.

The outcome

Reddishpink spent two days on-site at Synergy’s gym in West Lothian. Using professional lighting, we set up shots of Synergy’s ‘Champions’ which would be used to create an advertising campaign. We then started work on creating imagery of all things Synergy to bring the brand to life.

After editing and post-processing, we provided an online library containing over 400 high-quality images of facilities, people, and location.

Synergy is delighted with the final result. Our imagery has given the brand a unique, polished look and allows them to market themselves in a unique way to reflect their unique proposition.

Some examples of the work

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