Product and advertising photography for West Lothian based Cappers
A product photography case study
“Plant Equipment Photography, please. We need edgy photography to show the range of the plant equipment we have available for hire. We also need a wider range of shots that show our service bays and facilities in the yard. We’d like it all to look quite edgy and rugged, reflecting what we do and the industry in which we work (Construction). Everyone else uses the same photo’s (supplied by the manufacturers), but we want to be different, to stand out amongst our competitors”.
Big equipment needs big lighting and a careful approach to health and safety. For this project, we treated each piece of plant equipment as our ‘model’. Reddishpink lit the plant equipment using four Profoto B1X lights (with broad modifiers) as leading lights and smaller gridded Profoto B2’s fill in the more minor but equally important details.
Reddishpink then processed all images and created an online library. The pictures were also used by our Sister company, reddishpink media, to create a new website and print brochure for Cappers.
A library of images is also online for use in Cappers ongoing Social media activity.