Advertising photography for West Lothian based Artificial Lawn Company
An advertising photography case study
The Artificial Lawn company was a start-up when we first engaged. They needed advertising and marketing photography to help them build their brand and sell products within a very competitive marketplace. They required us to create photography of their products, installation team in action for use in the new website. But critically, they needed an advertising campaign to help the business launch fast and successfully generate income. We duly obliged.
After careful consideration of the marketplace and analysis of their key competitors, we came up with the concept of using Gnomes to impart the benefits of artificial grass lawns.
After finding the ‘right’ Gnomes, we got to work shooting the campaign in the reddishpink photography studio in Livingston. Our sister company, reddishpink media, designed the adverts which are used in both print and digital advertising campaigns, as well as on their vehicles.
The Gnome campaign has prompted 1000’s of enquiries, which has helped the Artificial lawn company grow at an astonishing rate. They believe our work has made the difference between a long hard slog, and instant success. It just shows what the outcome of a well-planned and executed shoot can do.